00 — THE BRIEF

Start with
the problem.

Every system on this page began as one sentence about what a business was trying to do. Follow one down the line.

01 — DESIGN · CONSUMER PLATFORMS

In people's
pockets.

07Grocery app migration

08Used-car marketplace

09Resort booking platform

10Pet-care app

11Multi-regional website systems

<1 WKIDEA TO PRODUCTION-READY MVP

02 — ENGINEER · ENTERPRISE SYSTEMS

Built to survive
an audit.

01Hospice EHR

02CRM platform

03Custom CRM solutions

04Agentic CRM for real estate

05Real estate platform & broker CRM

06Document compliance engine

03 — DEPLOY · AUTONOMOUS AGENTS

One agent.
Every channel.

16Agentic social & ads platform

04 — GROW · GROWTH & MEASUREMENT

Growth with
a receipt.

12Autonomous UA engine

13Web2App funnel system

14Web-to-web attribution

15Web-to-app attribution

$2MPAID MEDIA BUDGET MANAGED

05 — THE WORK

Sixteen systems.
Step inside.

Sixteen systems. Built on one line.

Designed, built and operated by one team. Scroll through them.

START A PROJECT → WALK THE LINE

$2Mmedia managed+40%trial conversion$0→$200Ka month on TikTok<1 weekidea to MVP0handoffs$2Mmedia managed+40%trial conversion$0→$200Ka month on TikTok<1 weekidea to MVP0handoffs

SELECTED WORK

03 PROJECTS

Hospice EHR A hospice EHR where every detail is entered once

Healthcare · Platform2025

True Tone Painting Website design and build for a painting company

Website · Mobile2025

Pallatus Health One hospice website, served as six regional sites

Website · Multi-region6 domains

03 — THE SHELF · 16 SYSTEMS IN PRODUCTION

Every system we've shipped.

Sixteen products running in production today. Each one designed, built and operated by the same team. Pull one off the shelf to see how it runs and what's underneath.

HEALTHCAREB2B

Hospice EHR

Clinical records for hospice agencies working under CMS scrutiny.

Charting and IDG workflow built to the Conditions of Participation
Audit-defensible trail on every note, signature and timestamp
Agents track decline trajectory and flag compliance gaps autonomously

HOW IT RUNS 01 / 16

01Admission + OCR
02CTIs + NOE
03Visit note
04Compliance alert

HIPAA-isolated cloud · OCR intake · CoP rule engine

REVENUEB2B

CRM platform

Our production CRM, deployed as your own instance.

Pipeline configured to how your team actually sells
Unified lead capture across inbound calls and web
Your data stays in your environment

HOW IT RUNS 02 / 16

01Captured · calls + web
02Qualified
03Proposal
04Closed-won

Dedicated instance · call and web capture · your cloud, your data

REVENUEB2B

Custom CRM solutions

When the process will not bend, we build the system around it.

Discovery on your workflow before a single screen is designed
Custom objects and logic an off-the-shelf CRM cannot express
Migration and cutover sit inside the scope from day one

HOW IT RUNS 03 / 16

01Discovery
02Your objects + logic
03Your integrations
04Migration + cutover

Fit to the process · no generic stages · no re-keyed data

REAL ESTATEB2B

Agentic CRM for real estate

A real-estate CRM where the follow-up work runs itself.

Agents qualify leads and re-engage ageing pipeline continuously
Answers grounded in brokerage records, so nothing is invented
Agents draft and prepare; licensed agents review and send

HOW IT RUNS 04 / 16

01Lead arrives
02Agent qualifies + drafts
03Licensed agent reviews
04Sent

Grounded in listings, email, calls and documents · human in the loop

REAL ESTATEB2B

Real estate platform & broker CRM

Property search, lead capture and the back office on one database.

Public search feeding leads straight into the broker pipeline
Listings, leads and follow-ups in one CRM, never out of sync
Reimbursement-claim and onboarding modules run the back office

HOW IT RUNS 05 / 16

01Public property search
02Lead captured
03Broker pipeline
04Back office

One shared database · search, CRM and back office on one schema

COMPLIANCEB2B

Document compliance engine

Every document read, checked against AML and KYC policy, and scored.

Scanned documents processed, key fields extracted, no re-keying
Forgery and spoofing heuristics feeding risk scoring
Run continuously by always-on agents

HOW IT RUNS 06 / 16

01Scan
02Extract
03AML / KYC check
04Risk score

OCR pipeline · forgery heuristics · always-on agents

GROCERYB2C

Grocery app migration

A live grocery app moved to Flutter, on a rebuilt data platform.

Native iOS and Android migrated to one Flutter codebase
Microsoft SQL and Salesforce Commerce Cloud into a cloud warehouse
Grafana dashboards, then Redshift re-platformed to BigQuery

HOW IT RUNS 07 / 16

01Native iOS + Android
02One Flutter codebase
03SQL + commerce cloud
04Redshift → BigQuery

Flutter · Redshift → BigQuery · zero downtime for a live app

MARKETPLACEB2C

Used-car marketplace

A UK used-car marketplace, shipped in a week.

Flutter across iOS, Android and web on AWS Amplify Gen 2
Listings, search and buyer-seller flow for a live inventory market
Production-ready MVP in under a week

HOW IT RUNS 08 / 16

01One Flutter codebase
02iOS
03Android
04Web

AWS Amplify Gen 2 · one codebase, three surfaces

HOSPITALITYB2B + B2C

Resort booking platform

Marketplace-style booking for a luxury eco-resort.

Guest flow, host portal and super-admin in one system
Next.js with Prisma, PostgreSQL and Stripe
SEO improves itself weekly; ad campaigns run by agents

HOW IT RUNS 09 / 16

01Guest
02Host
03Super-admin
04One booking system + Stripe

Next.js · Prisma · PostgreSQL · Stripe · agent-run ads

PET CAREB2C

Pet-care app

A cross-platform pet-care app, concept to product.

Figma to Flutter Material 3 on an AWS backend
One build across both mobile platforms
Designed for owners first. The interface is the product

HOW IT RUNS 10 / 16

01Figma design
02Flutter · Material 3
03One build
04iOS + Android

Flutter Material 3 · AWS backend · design-led

WEBB2B + B2C

Multi-regional website systems

One platform, many markets, no self-cannibalisation.

Per-region content, pricing and language in one codebase
hreflang, canonicals and per-market sitemaps done correctly
Structured so AI answer engines cite it by name

HOW IT RUNS 11 / 16

01One codebase
02Per-market content
03hreflang + sitemaps
04Each market ranks

One codebase · per-market SEO · answer-engine ready

PAID ACQUISITIONB2B + B2C

Autonomous UA engine

Agents run the ads end to end. €200k a month at a two-month payback.

Ad upload, creative and campaign management fully automated
Figma designs become live funnels with A/B tests
Tests pause themselves at statistical significance

HOW IT RUNS 12 / 16

01Creative
02Upload
03A/B test
04Paused at significance

Figma → live funnel · Meta + TikTok APIs

CONVERSIONB2C

Web2App funnel system

Paid traffic converts on the web, before the install.

Six subscription apps made Web2App-ready, with handover SOPs
Meta and TikTok funnels lifting paid conversion
A/B framework plus win-back flows that cut churn

HOW IT RUNS 13 / 16

01Meta or TikTok ad
02Web funnel + paywall
03Subscriber installs

+40% trial · +30% subscription · win-back flows

ATTRIBUTIONB2B

Web-to-web attribution

Which spend actually produced the revenue.

First-party identity stitching, no third-party cookies
Server-side collection, so ad blockers stop deleting your data
Credit lands on the closed deal. Form fills do not count.

HOW IT RUNS 14 / 16

01Ad · Email · Search
02First-party identity
03Server-side collection
04Credited at close

No third-party cookies · server-side · revenue, not form fills

ATTRIBUTIONB2B + B2C

Web-to-app attribution

Ad click to in-app revenue, across the whole lifecycle.

SKAN schema across Meta, TikTok and Snapchat
Subscription revenue tied back to the campaign that acquired it
Predictive LTV by country steering bids to the best cohorts

HOW IT RUNS 15 / 16

01Ad click
02Install
03Trial
04Revenue

SKAN + SAN unified · RevenueCat · predictive LTV

HAVE AN IDEA? NEED HELP FINISHING WHAT YOU STARTED?

START WITH
THE PROBLEM.

WE WORK WITH FOUNDERS AND TEAMS WHO WANT THE THING BUILT PROPERLY THE FIRST TIME. HERE'S EXACTLY HOW IT GOES:

BEAT 01

WE ASK

WE'LL ASK WHAT YOU'RE TRYING TO DO. NOT WHAT YOU WANT BUILT. WHAT YOU'RE TRYING TO DO.

BEAT 02

WE'RE HONEST

WE'LL TELL YOU IF IT MAKES SENSE. IF IT DOESN'T, YOU'LL HEAR THAT TOO, AND IT COSTS YOU NOTHING.

BEAT 03

WE BUILD

IF IT DOES, WE'LL BUILD IT LIKE IT WAS OURS. IN QUIET AND IN CHAOS.

01 — WHO ARE YOU

FIRST NAME *

LAST NAME *

COMPANY NAME

02 — WHERE TO REACH YOU

EMAIL *

CONTACT NO.

03 — THE SIGNAL

WHAT DO YOU NEED? (PICK ANY)

DESIGN ENGINEER DEPLOY GROW RESCUE A PROJECT

MESSAGE — WHAT ARE YOU TRYING TO DO? *

SEND ME THE OCCASIONAL WAYSEL UPDATE. UNSUBSCRIBE ANY TIME.

TRANSMIT SAVES THE BRIEF WITH WAYSEL SO WE CAN REPLY, THEN OPENS A GMAIL COMPOSE WINDOW ADDRESSED TO INFO@WAYSEL.COM WITH IT ALREADY WRITTEN, SO YOU KEEP A COPY IN YOUR OWN SENT MAIL. THE BRIEF GOES TO YOUR CLIPBOARD TOO. HOW WE HANDLE IT.

CHANNEL OPEN.

A GMAIL COMPOSE WINDOW SHOULD BE OPEN WITH THE BRIEF. PICK YOUR PROFILE IF ASKED, HIT SEND, AND WE'LL TAKE IT FROM THE TOP. IF NOTHING OPENED, PASTE FROM YOUR CLIPBOARD (OR USE COPY BRIEF) AND EMAIL INFO@WAYSEL.COM DIRECTLY.